With a new year come new marketing opportunities. As a Recovery Home, your business is also your passion, so planning for the new year is a win-win process. In 2022, here are 3 tips to consider to better grow your Recovery home business and continue to serve your community.
Marketing:
In order to sustain your business, serve your clients, and make an impact on your community you need to market your business. Recovery Home marketing can take a lot of effort and a lot of money, but it doesn’t need to in order to be effective.
Step 1 is to make sure you have a professional website. Your website will serve as your #1 marketing tool when people are searching for recovery homes in your area, or when treatment centers/health programs are looking for where to refer their patients. Your website is a critical component of your Recovery homes marketing efforts! Your website should have:
- Your contact information
- An interest form to capture leads
- Information about your program requirements
- Success stories
- Photos of your house, and a list of amenities
If you don’t have a website yet, let us know and we can help! One Step is now developing marketing services for Recovery homes.
Step 2 is to create an online presence to capture reviews of your Recovery house. When people are searching for a recovery home, whether for themselves or a loved one, they want to make sure they find a program that has been well reviewed. So if you don’t have a way for your alumni clients to review your recovery house, then you won’t be able to share how awesome your program really is. You can create a google business page or yelp business page in order to start building your reviews, and help people searching for a great recovery program like yours.
If you don’t have an online presence yet, let us know and we can help! One Step is now developing marketing services for Recovery homes.
Certification:
Becoming NARR certified in your state is a great way to stand out from the crowd. Being NARR certified or an equivalent certification (depending on your state) might also become a requirement in order to operate your business in certain areas. We are seeing more and more states, counties, and cities require some sort of certification in order to be approved as a recovery home business.
At One Step we have a strong relationship with many NARR affiliates across the country, and would be happy to connect you with your local NARR program.
Being a certified Recovery home is also another great way to stand out from the crowd, and let referral sources and individuals searching for your services know you are a reputable recovery home program.
Life Skills:
The journey to recovery is complex because there are many disciplines involved. Helping your clients grow with life skills will help them reach their recovery goals for the long run. Helping your clients with life skills like: budgeting, job searches/resumes, and healthy lifestyle habits like exercise will make a huge impact on your clients lives and community at large.
Providing life skills as part of your recovery home program will add more value to your clients, which in turn can make your clients referral sources due to them sharing the good feedback about their experience at your home.
At One Step we are always looking to provide more value to our community. With life skills we are currently working on helping you provide finance/budgeting tools for your clients. If you have any ideas on any life skills you’d like One Step to help with, please let us know!
Thank you for reading today’s blog. We hope you enjoyed the content and if you have any feedback on these three tips, or tips you are implementing please share it with us. If you don’t have a website or online presence yet, let us know and we can help with your recovery home marketing needs! You can always reach us at customers@onestepsoftware.com