Building awareness for a sober living is critical to the ongoing success of a home. With the plethora of knowledge and choices that are available on the internet, it is truly difficult for an individual seeking a sober living home to sift through and find exactly what they are looking for. That is why creative marketing strategies can be effective in building awareness of your sober living home in your community. If you are wondering where to even begin, check out some ideas that could provide useful for your sober living home.
Social Media – Instagram and Facebook
In the age of millennials, social media is all of the rage. Creating a profile for your sober living home on any of the social media platforms (Instagram, Facebook, Twitter, etc.) will certainly build not only traffic for sober living home seekers, but also build a sense of community with your current residents. Host events, have your residents post pictures and tag the sober living home, and start getting creative with the hashtags! This is great way to reach a target market of active social media users. #soberlivinghome #community #soberforlife #soberliving #alumni
The Old School Networking Approach
We are all familiar with what networking is. You attend a meeting with some people you may know, some people you may not, and you try and meet as many people as you can to inform them of what you have to offer. Yes, it can be a bit awkward and uncomfortable at times, but nothing can replace a face-to-face connection. With everything going on in the day-to-day, it is easy for people to stick with what they know and refer to who they know. The more connections you build in person, the more likely you will be referred by a fellow colleague in the community. Not only that, but you have the power of helping someone too. Maybe your sober living could be full and you now have another place to refer residents in need or vice versa. Networking and building solid relationships is effective and certainly cannot be replaced.
The Power of Paper
If you can believe it, there is still a place for paper. Flyers, brochures, business cards, anything paper with your brand still has a place in the world of technology. I cannot tell you how many times that I have had someone call me wanting to know more about my business and when I ask how they heard about me, they refer to the flyer that I left behind. Keep it simple, short, to the point, and highlight the features and benefits. As they say, “KISS” – keep it simple, stupid. Leave your marketing leave behinds at AA meeting locations, networking events, rec centers, treatment centers – anywhere that you believe has the potential to reach your target market.
Get Involved
The last approach that I suggest to be an effective marketing strategy is getting involved in your community. Volunteer in your surrounding neighborhood with causes that mean something to you and not only give back and extend a helping hand, but meet fellow like-minded people. You never know who they may know and you get the added benefit of making an even bigger impact in your community!
There are tons of ways to market a sober living home and the above are just a few ideas. What have you tried that has proven effective? Please share with us!